Wednesday, October 20, 2010

Noticias: Chiquinha Gonzaga no Viva

Chiquinha Gonzaga, minissérie de Lauro César Muniz dirigida por Jayme Monjardim em 1999, volta ao ar em 23 de novembro, na faixa das 23h45, pelo canal Viva.

fonte: O Estado de SP

Monday, October 18, 2010

Noticias: Vale Tudo leva Viva à liderança na TV paga

O canal que emplacou a maior audiência entre os pagos no total de indivíduos, com quase 10% a mais que o 2º colocado na faixa de 0h45, de 4 a 8 de outubro, não investiu em qualquer megaprodução inédita para tanto. O Viva, nicho de reprises lançado este ano pela GloboSat, alcançou ainda 1º lugar entre os canais pagos adultos (os não-infantis, não confundir com pornô) às 12 h, faixa alternativa para o trunfo da vez, que atende por Vale Tudo, novela de 1989, de Gilberto Braga, Aguinaldo Silva e Leonor Basséres. A trama multiplicou em 80% os acessos ao site do Viva e rendeu ao Twitter do canal, dia 4, crescimento de seguidores 300% maior que a média de setembro.

fonte: O Estado de SP

Sunday, October 3, 2010

RHYTHM IN A TELENOVELA: FROM "NOTHING IS GOING ON" TO "TOO MUCH, TOO QUICKLY"



A couple of years ago, I wrote here about the difficulty of finding consensus in anything regarding telenovelas. I still feel the same way. It's almost impossible to find an aspect of a telenovela in which everyone thinks alike.

This week I've been reflecting particularly on the "rhythm" of a telenovela. That is, on the pace of events that make up the everyday life of a telenovela. This reflection came about thanks to my study of La Mujer Perfecta. I asked my study audience participants about their opinion of this telenovela's rhythm. Their answers varied so much that it was impossible for me to conclude anything! From "there are days in which nothing happens" to "too many things happen and too quickly," and every possible answer in between.

I decided then to list every "happening" or event that has been aired in each of the six main plots of La Mujer Perfecta. The list isn't short. Still, the audience's readings stand, begging for more analysis. Hence, I asked more in-depth questions to some of my participants, and arrived to the following preliminary conclusion:

It seems that each one of us has her/his own measuring stick to assess the rhythm of a telenovela. Sometimes, we're waiting for something in particular to happen, and that doesn't allow us to see the other incidents that are going on in the show. The opposite also happens: we think a lot is going on because what we want to happen is actually on the screen and/or things are happening in our favorite plot. Meanwhile, we might not realize that other plots are somewhat stagnant.

This is one of the many difficulties of writing a telenovela. For things to "happen," the dramatic knot must be constructed carefully. If not, when that knot "explodes," it won't have the force it should have had. At the same time, events and incidents must occur constantly (or write them so that the public has that perception). If not, the audience will feel that "nothing is happening" in the show.

Obviously, "rhythm" is a complex and difficult topic for writers, producers, network executives...and researchers.